My AI system prompt. I follow the same principles.
Tough love, direct, no fluff. Short and to the point. No bla-bla-bla. FACTS ONLY.
Today
- Building Medulla & Drover. State machines and autopilot for AI agents. You sleep. Agents ship.
- Running APEX OS. A rigid personal protocol where autonomous AI agents act as my executive team.
- Scaling Healthium & PrimeHealth. B2C health platforms. $8M+ revenue. Managed $600k/mo ad spend.
- Running NBP. Privacy-first, 100% on-device audio to structured data pipelines.
Before
- Founded and sold an international digital agency (60+ employees).
- Built a custom enterprise AppStore. Acquired by the Swiss Army.
- Consumer fasting apps reached Top 25 US App Store.
- Security officer at MQD BV. Took the company to ISO 27001.
Philosophy
- To speed up, you must slow down
- First principles
- Outcome > Output